This essay should be a fact based opinion. You are the tour guide for a class tour of classical Roman artifacts. Select three outstanding pieces of sculpture, architecture, etc that will be the subject of your “lecture”. Your selection should follow a pattern or theme, such as 3 sculptures, 3 political pieces, 3 architectural wonders, etc. Identify and describe the selection and discuss its significance to the Roman culture that created it as well as the relationship of the selection to early Roman history. Document your findings using sources.
This is a research paper for a graduate-level architecture class so please do your best and use your own words because it is a very strict program. Here is a tentative outline for the paper:
Le Corbusier’s Intentions
Corbusier; Fascist or Humanist?
Elaborate on both arguments
Corbusier & Art Movements
How did art influence Corbusier’s Political views?
Reactions to global and political shifts
Tactics used to get work produced
Involvement in Political & Social Movements
Syndicalism, Calvinism, Fascism, Humanism
Recap of journey through different movements & where Corbusier ended up
Comparisons to other prominent architects of the time
I have also attached an introduction that I wrote for the paper so feel free to use that, please reach out with any questions and thank you so much!
Your journal article review is to be 7-8 pages typed and include a title, abstract and reference page in APA format (the 7-8 pages DOES include your title, abstract and reference page). Please use 12 font, 1-inch margins, double spacing, and Times New Roman font.
Follow the guidelines attached in the file. Use the journal article attached Mainly. Can use other sources that are qualified to use in a University level paper. Make sure to do a reference page in APA format.
An important part of any organization’s priorities, as well as an important category of B Corp Certification, is the consideration of added value for customers. In this assignment, you will apply what you have learned about customer expectations and consider how it can be applied to your course project, which is due in Module Seven.
You work in the operations department at NationaliTeas, a large international corporation that manufactures and sells tea worldwide. Based on customer feedback and a push to work toward B Corp Certification, the board of directors is looking for new initiative ideas that would increase value to customers. Examples include offering product guarantees, seeking product quality certifications, monitoring customer satisfaction, and so on. You have been asked to outline two customer-focused initiatives that can be evaluated by impacted teams for feasibility.
Specifically, you must address the following:
Added Customer Value: Briefly describe the added value your initiative idea brings to customers. Use supporting evidence from course materials in your response.
Added Business Value: Briefly describe the added value your initiative idea brings to the organization. Make sure to note the impact of the added customer value on the business, and use evidence from the course materials to support your response.
Potential Resources: Identify resources that would likely be needed to complete the initiative. In this case, resources might refer to the amount of funding, the materials available, the allocation of employees and their time, and so on.
Monitoring and Evaluation: Briefly describe how the success of the initiative would be monitored over time and how you’d evaluate the criteria for success.
Guidelines for Submission
Submit this assignment as a 500- to 750-word Word document. Sources should be cited according to APA style.
Module Six Assignment Rubric
Criteria Exemplary (100%) Proficient (85%) Needs Improvement (55%) Not Evident (0%) Value
Added Customer Value Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner Briefly describes the added value the initiative idea brings to customers Shows progress toward proficiency, but with errors or omissions; areas for improvement may include better supporting the impact of the outlined initiative with evidence from course materials Does not attempt criterion 25
Added Business Value Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner Briefly describes the added value the outlined initiative idea brings to the organization and clearly notes the connection between adding customer value and organizational value Shows progress toward proficiency, but with errors or omissions; areas for improvement may include further supporting the impact of the outlined initiative with evidence from the course materials Does not attempt criterion 25
Potential Resources Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner Identifies resources that would likely be needed to complete the outlined initiative, such as (but not limited to) resources such as funding, materials, allocation of employees, and time Shows progress toward proficiency, but with errors or omissions; areas for improvement may include identifying more clearly aligned or relevant resources for consideration Does not attempt criterion 20
Monitoring and Evaluation Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner Briefly describes how the success of the initiative would be monitored over time and which criteria would be used for evaluating this success Shows progress toward proficiency, but with errors or omissions; areas for improvement may include identifying more clearly aligned or relevant metrics, criteria, or monitoring strategies Does not attempt criterion 20
Articulation of Response Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner Clearly conveys meaning with correct grammar, sentence structure, and spelling, demonstrating an understanding of audience and purpose Shows progress toward proficiency, but with errors in grammar, sentence structure, and spelling, negatively impacting readability Submission has critical errors in grammar, sentence structure, and spelling, preventing understanding of ideas 5
Citations and Attributions Uses citations for ideas requiring attribution, with few or no minor errors Uses citations for ideas requiring attribution, with consistent minor errors Uses citations for ideas requiring attribution, with major errors Does not use citations for ideas requiring attribution 5
Chapter 1: Introduction (in 400 – 600 words)
Chapter 2: Literature Survey
Chapter 3: Requirements and analysis
Chapter 5 Conclusions and project plan
Community College of —– County
Collaborative Marketing Plan Project:
Company Name – Knit Knacks
Product – Ugly Christmas Sweaters
Principles of Marketing BUSM 245
09 December 2022
Competitive advantages or core competencies that give Knit Knacks an advantage in meeting the needs of its customers.
Seasonal Holiday Brand/Product (Seasonal Sales Profit): As a seasonal brand, Knit Knacks is most accessible during the holidays – which is always the busiest shopping time of the year. This results in high profit amounts in a brief time span. This further allows for greater growth year after year, and higher quality products that continue to captivate and retain a loyal customer base.
Seasonal Timeframe (Room for Well-Thought Improvements): As a seasonal brand, there are off seasons. With an extended off-season, there is considerable time to improve upon various business aspects – from the products that are sold to how they are marketed. This allows for an improved sale season year after year. Which further captivates and retains a loyal customer base.
Broad Target Audience (Large Audience and Large Profit): Knit Knacks as a brand/product is one that is fit for all ages. Children, young adults, parents, grandparents, etc. There is something for everyone when coming to Knit Knacks. Having a broad marketing focus provides a greater customer base, greater brand awareness, and greater product sales.
Marketing Strategy (Seasonal in Stores, Year-Round Online): Although Knit Knacks is most popular during the holidays, which is expected of a Holiday specific brands/products, to continue profits in the off-season, our online store is always available. This way, in off seasons there are even greater deals, such as right after the holiday season, and right before. This allows customers who like to plan early for the holiday season access to Knit Knacks whenever, wherever.
Low Turnover Rate (Employees Stick with Us): At Knit Knacks, a small workforce functions well and employee turnover rates stay low. Retention of employment is encouraged early in the hiring process, employees are recognized and rewarded for their accomplishments, given a clear career path with a fair pay rate and benefits, and provided with a happy and healthy working environment. Seasonal Associates return year after year to provide customers with holiday cheer. Many are promoted and stay year-round to fill equally important positions, such as running the year-round website, as well as designers for more creative designs each year.
Saving Schemes (Discount Strategies): Knit Knacks provides different discount strategies that are engaging for customers and enable products to sell well. Families benefit the most from such discounted prices, as they can buy our products for everyone in the unit. Our yearly deal that keeps customers returning – buy two adult sweaters and get any kid sized sweater 40% off.
Limitations Knit Knacks has in developing or implementing a marketing strategy.
Inconsistent Income (Off Season): With the holidays being the most profitable time of year for Knit Knacks, the off-season months are slow and create bottlenecks around cash flow.
Work-Life Balance (Greater Stress): During the off season, with cash flow inconsistencies, free time or spending can be difficult and stressful. During the busy season, and cash flow is no longer an issue, free time is still and more-so difficult and stressful as the work entails long hours and dedication.
Lower Customer Engagement (Off Season): Customer engagement drops in the off-season months, even with the additive of our online website that is open year-round. Holiday items such as our Ugly Christmas Sweaters are not typically a thought in mind without the holidays present.
Small Work Force (Off Season): Knit Knacks runs efficiently on a small work force as a seasonal business and can to staff all needed positions. However, this impedes our growth and new-business development, as well as slow creativity and innovation.
Variety in Brand/Products (Lack of Diversity): Knit Knacks provides a great focus on only one product, Ugly Christmas Sweaters. A lack of diverse products, even around the holiday season, does not guarantee further business.
Maximization of Selling Window (Staying Open Before or After the Holiday Season): With such a highly specific Christmas product, it is hard to keep doors open for more than three months. November, December, and January are the key months that guarantee sales.
Favorable conditions in the environment that could yield rewards for Knit Knacks if acted on properly.
Social Media Rise (Spreading Brand Awareness): In today’s society there are more technological advancements. Social media platforms are on the rise and can be of significant use for Knit Knacks. Knit Knacks can reach even more prospective consumers on social media and spread brand awareness that way. By using a social platform, Knit Knacks can display designs, prices, locations, sales/deals, and links to the year-round website.
Transforming Materials (Sustainability): Sustainability is a trend that younger generations are increasingly interested in. In using more sustainable materials in making our Ugly Christmas Sweaters, positive feedback and growth in sales may come as a result.
Market Growth (Apparel): Growth in the apparel market is always increasing. With such a growing interest from consumers, Knit Knacks may see more profit with each coming year.
Few Major Competitors (Of Ugly Christmas Sweaters): There are other businesses that carry and sell Ugly Christmas Sweaters around the holidays. However, there are seldom businesses that have such a major focus on Ugly Christmas Sweaters like Knit Knacks does.
Conditions or barriers that may prevent Knit Knacks from reaching its objectives.
Competition (General Seasonal Christmas Stores): Where there may not be many seasonal Ugly Christmas Sweater businesses, there are seasonal Christmas businesses in general, that carry more beyond sweaters such as trees, ornaments, decorations, gift-able toys, etc. Knit Knacks may be overlooked for only carrying one type of Christmas related product.
Increasing Costs: There are ever-increasing costs for production and raw materials when coming to the apparel business. Therefore, the costs of Knit Knacks’ Ugly Christmas Sweaters may have to rise with every coming season. This will result in upset customers and may in fact reduce business and profit, hurting Knit Knacks beyond recovery.
Supply Chain Crisis (Result of COVID-19): There is always a risk of outside environmental factors that have the potential to hurt one’s business. In recent times, global sickness contributed to shifts in demand, labor shortages, and structural factors. Due to this trouble, supply chains and shipments slowed, creating shortages, and affecting consumer patterns. Any event such as this can slow or stop Knit Knacks from operating and continuing business.
Changing Consumer Attitudes: With events like COVID-19 and the supply chain crisis, consumers tend to shift their attitudes on certain matters. There is always a risk that consumers may not find the product that Knit Knacks sells as something that is worth their time or money. Lost interest in Ugly Christmas Sweaters can shut Knit Knacks down entirely.
Matching Strengths to Opportunities –
Knit Knacks can utilize society’s technological advancements by merging social media platforms with the year-round website. In building a following through social platforms, consumers can be directed to the website and therefore be more inclined to buy, especially with off-season sales/deals.
Knit Knacks can utilize the growing apparel market more so by having such a broad target audience. With the market increasing, having a large customer base should fare well in increasing profits.
With few major competitors in the specific market of Ugly Christmas Sweaters, Knit Knacks should be able to profit and attract more customers through the saving/discount strategies already implemented that keep customers returning over losing out to competitors.
Converting Weaknesses and Threats –
Knit Knacks should make a point of discussing and creating contingency plans with material providers in the event of a future outside crisis, pandemic, etc. By planning ahead, unforeseen events may be more manageable and ensure that Knit Knacks can continue to do business.
Knit Knacks can solve the lack of variety within the brand by expanding the inventory. As a Christmas apparel brand, there is the ability to go beyond sweaters. T-shirts, crewnecks, hoodies, pajamas, socks, and even hats that are Christmas themed could be added to the Knit Knacks product family and attract more business.
To combat changes in consumer attitudes, Knit Knacks could consider surveying customers before peak seasons to stay informed on what customers are looking for. This would provide ample time to adapt to any attitude shifts before peak season arrives.
Knit Knacks, as a brand, aims to position itself in the industry as the market leader that can serve a large customer base year-round. To increase the number of revenues and customer access, the company must adopt marketing objectives that directly target the audience. There is an increased plausibility that the company will gain increased profitability if aggressive and cogent marketing activities are adopted. However, the company needs to merge its core competencies with marketing objectives, such the production of differentiated products. These objectives denote what the company aims to achieve within a specific period. The primary marketing objective of Knit Knack is to increase brand awareness to 80% among consumers by the end of the fiscal year 2023. This indicates that the company would have gained a huge brand image in the market.
Brand awareness exemplifies the extent to which the consumers are familiar with Knit Knacks regarding the products and services. Increasing brand awareness to 80% means that the brand is embedded within the minds of the consumers and allows them to develop a positive perception of the company. Increasing brand awareness allows consumers first to consider the Knit Knacks brand when making purchases. The second marketing objective is to improve profitability by 20% by the end of the fiscal year 2023. Increasing profitability qualifies as a marketing objective because the product and services offered will have a high return on investment. However, the company must adopt productive strategies to improve profitability and gain competitive advantages in the market. These strategies include developing high-quality products, adopting effective supply chain management, and meeting consumer needs. The third marketing objective is to reduce the lead time in the supply chain, whereby the customer receives ordered products in 3-5 days instead of 30 days (about 4 and a half weeks) for online purchases.
Selecting the target market for any project/item may be considered the most important and hardest decision being made during the strategic process. It is very crucial that this is selected because you want to make sure you are getting interest in this product from the right age group/target market. If the target market is not chosen correctly, it will be harder for all other marketing decisions to be made afterwards. Although this is changeable during a project, it is best to nail this right on the head and get the target market correctly on the first try.
For our target market on Ugly Christmas Sweaters, we would like to focus on families, but would also like to reach out to the age group of 16-50. Although our group has settled on the age group of 16-50, we are also prepared and will have items/designs available for older crowds and babies/toddlers. We may have an older crowd that is purchasing for their families/children. We could also have a teacher come in looking for sweaters for her class. In either situation, we will be prepared for it. As for our designs that are already made, we will have sweaters that are age-appropriate for everyone. There will be designs for children and funny/adult saying sweaters for the family’s adults. There will be designs for everyone. The designs that are custom-made could vary because of the interest. There could be more adults wanting customizations for parties, or there could be more adults wanting to get some custom-made designs for their children to match the sweater that they are purchasing for themselves (just more child appropriate).
The thing that makes our Ugly Christmas Sweaters so unique is the fact that you can custom make them. On hand in our shop, we will have machines set up for customization. This will increase our sales because not everyone wants to wear the same sweater as each other. This gives customers a lot of options when it comes to designs.
Our marketing mix (product, distribution, pricing, and promotion) starts off with what our product is. The product that we are focusing on is the Ugly Christmas Sweaters. As stated above, there will be options available for customizations on the spot for these sweaters. As for the distribution of our products, we will have a year-round online store and a seasonal in-store option throughout November and December. Buyers will have the option to shop online, and we will ship the products directly to them, or they could come into our store in the months of November and December to get in the Holiday spirit. Our sweaters will be priced so that they are affordable for everyone. Adult sweaters will be $35, customization will be an extra $10. Kid-size sweaters, toddler and baby sizes included, would be $20 each. Customization would be an extra $10 as well. Pricing our items at these costs will allow us to profit as well as give the consumers a great affordable price. One promotion that we will run all the time, year-round, will be if you buy two adult sweaters, you can get any kid-size sweaters 40% off. This will bring in a lot of customers. If you think about our target market, they are going to be in family groups, so they will get a discount on their order.
In a marketing plan, there are two types of organizations that a firm/business must decide upon. The two types are centralized organization and decentralized organization. A centralized organization is when the top-level managers delegate little authority to lower levels. Decentralized organization is when the decision-making authority is delegated as far down the chain of command as possible. Ineffectiveness is shown a lot in centralized organizations due to firms that must respond quickly to fluctuations in customer demand. On the opposite hand, decentralized organizations allow companies to adapt more rapidly to customer needs.
For our company, Knit Knacks, we would run on a decentralized organization. Our customers’ needs and wants may change weekly, or even daily. We would be able to switch up our designs rapidly and effectively. This would help us make sure we are giving our customers what they want. Our company is customer-based. We want to make sure that we are supplying them with items that are in the new and trendy era.
Our group would like to split up equally when it comes to roles and making sure everyone has an assigned task. This would include our actions being considered. For instance, we will all be considered upper management since we are the ones who produced the idea and the business. We can branch off individually and focus on certain groups. One of us plans to help with finance. Someone else will focus on human resources. The third person will help focus on production/sales. The final person will help with the marketing team. Each of us will oversee the entire store but will focus on our other employees and the departments that require more help and a better overview. Our business would plan to have a successful training course that takes place a month before our store is planned to open. As a reminder, our store is only open a few months of the year, for the Holiday season. We are open yearly online. Taking the time to train employees successfully before even opening the store will help the employees get comfortable and understand how the store is supposed to be run. They will also learn about all our sales that we will have and will get a test run with a soft opening of family day before the actual opening. Our equipment will be high-tech and easy to use. We plan to use the Square registers and card readers. These are typically hooked up to iPads or other touch screens provided by Square. They are easy to use and easy to learn. Unlike a lot of workplaces, we will be the one business that stands out from the crowd. We will consider the challenging work of our employees and acknowledge their accomplishments. Any compliments received by customers; the employee will hear about how proud we are of them. We want to make our employees feel like that are important and are noticed.
Implementing timetables is important when trying to run a successful business. Several steps that must be taken are identifying the activities to be performed, determining the time required to complete each activity, separating the activities in sequence, organizing the activities in proper order, and assigning responsibility for completing each activity to one or more employees. As a group, we sat down and decided upon doing this together. The activities that are to be performed would be getting the store ready on time and having the inventory made in enough time to display. Even though we are an online store 24/7, we do not have enough items made to fill a storefront. We need to start this process at least 6 months ahead of time. We would need to start getting inventory in and considering what is popular then. We would work on inventory first and then focus on what the actual store looks like inside closer to the time of opening. We would worry about the inside of the store about 2 months before opening. This would allow one whole month to focus on the store and finding employees, and one whole month on training the employees and getting them ready for the official opening. As a team, we would conquer these tasks in the proper order.
QUESTION (Section 9)
1. Performance Evaluation A. Performance Standards and Financial Controls B. Measuring Actual Performance
EXAMPLE 1 Measuring actual performance: Every month, the business analysis team will have an update meeting on how many iPhones are sold so far that year. Every three months, the business analysis team will have an update meeting on how the payment plans are doing so far that year. This will ensure that Apple is making a plan that satisfies every customer’s needs. Also, improvement will be made at this time if there are any. Every six months, the business analysis team will have an update meeting on how the IOS update is doing so far that year. This will ensure that there is progress being made during those months. This will also ensure that the IOS update is meeting the deadlines so that it can be put out in January of 2024.
EXAMPLE 2 Performance EvaluationA.Performance Standards and Financial ControlsThe performance standards will consist of three important elements: reviews, goals, and feedback. This cycle will give a better understanding of where our marketing team is atand will allow us to reflect on their performance, take action, and keep track of their improvement. MonthlyPerformance Review Questions:(Thesequestions will be asked monthly to the employees within our company, to keep track of everyone’s progress and reflect on things that we can do better)•What accomplishments this monthare you most proud of?•What can I do to make your job more enjoyable?•What motivates you to get your job done?•Are you happy with your current role?•Which goals did you meet this month and which goals were not met?•What will you do differently next month?Financial controls are extremely important to have within any company.These policies and procedures are to prevent accounting errors and fraud. These are some financial controls our business will have in place:•Conduct background checks before hiring•Create monthly cash flow projections•Review the businesses monthly bank statements in detail•Create a balance sheet•Set up inventory control systems•Review payroll before it goes out•Plan ahead for business financingB.Measuring Actual Performance5 Point Rating Scale▪1-Significantly below performance standards
Please see and follow the instruction in the document brief. And use the sources attached. In addition to that, please include Uniqlo’s Recycle plan and the use of their materials. Thank you.
Introduction (what is it how people get affected by it)
How it got detoxified / by glutathione and
The difference between chronic and acute and adult and children exposure
Aflatoxin and cancer and hepatitis
The difference between if it binds with protein or dna
Aflatoxin and mutation ..like in p53 gene
Aflatoxin and immunosuppression
And with reproduction
Figures should be included
4000 max words
Harvard style referencing
You are a small business owner of a machine shop with 35 workers. While you have been in business for 8 years with minor on the job accidents from time to time, in the last two years you have had 5 pretty major employee safety problems, and of the most gruesome; one situation in which an employee lost two fingers and in another an employee got a metal shard in her eye and is legally blind in that eye for life. This has hurt morale, employee loyalty, your business is under review by employee protection agencies and you feel ashamed that these incidents have hurt people and your company reputation. Think about creative approaches to these safety and morale concerns and share your ideas for addressing these issues in the discussion board.
1. Identify the issue in your scenario; be specific and detailed (one paragraph).
2. Explain at least three relevant concepts you learned from Chapter 14 and 15, and how they will be applied in the scenario (one to two paragraphs)
3. Identify the most significant implications and consequences of your solution (one paragraph).
To understand this project is to demonstrate your knowledge of theatre terminology and the production team’s responsibilities. You will demonstrate your analysis skills and use them to create and design for production.
You will assume several production team members for a mock performance of the play Honky by Greg Kalleres, Winner of the 2013 Emerging Playwright Award. The project will count for your Final Exam grade in the course. For this project, you will read the play and assume the role of the director, publicity manager, and costume designer.
This project has multiple parts so be sure that you have read the directions carefully before submitting your work. Submission instructions are attached.
Please note: The Final Exam Theatre Themes Project is valued at 200 points towards your final grade and will be submitted in M4.4.
SAVE your document as a .PDF file (In Word, click the “File” tab and click “Save As”. Select “PDF” from the Save as drop-down list.)